BUILT FORATHLETES.
Be Free Sports Management was founded on a simple but powerful belief — every athlete deserves representation that puts their career, their wellbeing, and their future first.
Born From the Game
Patrina M. Freeman is the Founder and Owner of Be Free Sports Management, a boutique sports management firm built on the belief that every athlete deserves personalized attention, genuine advocacy, and a trusted partner dedicated to their success. A former successful NCAA Division I Track & Field athlete and award-winning varsity basketball coach, Patrina brings a unique perspective shaped by firsthand experience as both a competitor and mentor.
With more than 20 years of executive leadership experience in sales, business development, operations, relationship management, and strategic growth, Patrina founded Be Free with a vision to create a more personal and athlete-centered experience — one where clients are never treated as a number, but as individuals with unique goals, aspirations, and stories. Driven by integrity, empowerment, and excellence, Patrina and her team are passionate about advancing opportunities for athletes by providing exceptional representation throughout their career.
"At Be Free Sports Management, our boutique approach allows us to focus on what matters most — the individual athlete. We are committed to providing personalized representation, authentic relationships, and opportunities that empower our clients to thrive in sport, business, and life."
— Patrina M. Freeman, Founder & Owner
"We don't just represent athletes. We champion them."
— Be Free Sports Management
Our Core Values
Freedom
We believe athletes should be free — free to compete, free to grow, and free from the stress of navigating a complex industry alone. That freedom starts with the right representation.
Integrity
Every negotiation, every deal, every conversation is handled with complete transparency. You'll always know where you stand and why we're making the moves we make.
Empowerment
We don't just manage careers — we build them. Our mentorship and development programs are designed to give athletes the tools, knowledge, and confidence to own their future.
Loyalty
When you join the Be Free roster, you're not a client number. You're a partner. We're in your corner for the long haul — through the highs, the setbacks, and everything in between.
YOUR CAREER.YOUR FREEDOM.
Ready to work with an agency that puts you first? Let's talk about your career and how Be Free can help you compete with confidence.